To get to the first page of Google and other search engines, you need links to your website. That is to say, you know other websites to link to yours without you linking back to them. By now, most people looking into search engine optimization have heard that.

What is the best way to do that? Content and syndication. When an article is written about your company and posted into blogs that syndicate into Google Blog Search, article directories, how-to’s, etc, then it becomes available for the public to use.

As your content is used in other blogs, websites, and syndicated using RSS (really simple syndication) feeds, your link is syndicated with it; thus, rapidly building your inbound links.

While Google discourages link exchanges, they always encourage the development of new quality (heavy emphasis on quality) content.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

A major concern for many regionally focused website owners (such as attorneys) is limiting the traffic to fit their niche. For example, a divorce attorney that specializes in high profile cases can’t optimize his website for “high net worth divorce lawyer.” Such a term probably gets very little traffic.

The solution is optimizing wide and filtering out your traffic with your website’s content. So in the above case, the attorney should optimize for their local region and just the term “divorce,” then make use of their website’s styling, content and wording to filter out the smaller cases in which they don’t specialize.

This is effective for most industries as well. Optimize wide then filter the unwanted traffic with your website.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

Continuing with our series on the “Annoying Side of the Web,” this week’s topic is noise. Remember the early days of the Internet when you could embed background music? You would visit a website and a little ragtime tune would pop up.

It may have been neat at the time, but nowadays more visitors than not find background music to be annoying. If you feel the need to make your site a multimedia experience, perhaps you can work with your designer to integrate soft button rollover sound effects or something less intruding.

Minor sound effects can add a little flavor to a website (when done with great moderation) but if you have background music that doesn’t fit your visitors’ moods, you could be asking for a quick click away from your online presence.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

Over the next few weeks we are going to point out some irritating features found on certain websites. This week, it’s all about colors.

Do you know why black ink is still printed on white/off white paper even though colored printing is cheaply accessible? Because it’s easy to read. When you pick up a book, the text easily lifts off the page and allows you to focus on the words without effort. So if you are printing red text on a black background or white text on a soft gray background on your website, you are making your visitors work harder to understand your content.

Color is great for websites, but it should be included in graphics, page borders and other enhancing elements of the site; however when it comes to text, nothing is more refreshing than black and white.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

When laying out your search engine marketing plan, you should first decide whether you want to attract the whole world, the whole country or your neighborhood. Thinking too big at first may actually give you less traffic.

Just as an example, we will use a Florida divorce attorney who has offices all across the state. The keyword “Florida divorce lawyer” gets (according to Adwords) 3,600 inquiries each month.

However, let’s look at the major metro areas and combine their numbers.

Jacksonville divorce lawyer – 880
Orlando divorce lawyer – 1,000
Tampa divorce lawyer – 1,300
Miami divorce lawyer – 870

If this hypothetical law firm had offices in these four cities in Florida and optimized individually, they would have exposure to 4,050 searches, all of which coming from relevant users that were in those respective cities. However, with Florida divorce lawyer, those 3,600 users may or may not be searching in the city with the supported office.

By focusing on local cities, you will be exposing your business to a more relevant audience as well as a bigger collective audience.

To learn more about search engine optimization and search engine marketing, contact SEO company, Adviatech.com at 1.800.728.5306.

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.

Most popular blog platforms will automatically generate RSS feeds. Blogs like Wordpress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS feed and subscribe to your content. Or they can subscribe to your content using an RSS feed aggregator like the freely available Mr. RSS Puller (http://mrrsspuller.sourceforge.net/).

RSS feeds allow people to customize the information they receive. If you like the technology section of the USA Today, but the political commentary of the Washington Post, then subscribe only to those categories. If you are interested in what is getting published on other websites, plug in their feed and have it automatically updated.

On the marketing side, having an RSS feed readily available will increase the number of eyes that have access to your content and if they syndicate your content onto another website, the RSS feed can also build new inbound links to your website.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

Google Local is yet another way of marketing your website online. When someone searches for your business’ products or services in your local area through Google Maps, your Google Local ad is what appears.

Google Local results use the same national telephone directories that Yellow Pages style websites and business directories use, along with user submitted ads. If you have an ad in Google Local yet never submitted one, you are going to have to claim it.

To do so, go to http://maps.google.com. Then search for your business name using your company name, city and state. When you see your business on the left side of the screen click on it.

Now, look to the right on the map. The last link in your business listing is “edit.” You can click on this button, login using a Gmail or Google Account, and make changes to your Google Local ad. You can also add pictures and coupons. Be sure to use keywords in your business description to encourage better placement.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.

There is much talk on the web about black hat search engine optimization, white hat search engine optimization, and even gray hat for the SEO companies that like to work in the middle. But what is ethical and unethical? They’re just search engines, right?

Basically, ethical practices are determined by the search engines. “Black hat” SEO practices are not illegal, you won’t go to jail, and chances are, you won’t be sued. However, the negative effect of link exchanges, keyword spamming, unscrupulous linking, and other discouraged practices is that your website will quickly respond to these changes and rank highly in a short period of time before plummeting into the abyss of flagged search engine results.

White hat or ethical practices generally include monitored link building, investigating websites before having them link to your website, using content distribution, blogging, and other forms of distributing unique textual content to build links. It also includes quality from website design to onsite optimization.

The “ethical” way of search engine marketing may not work overnight, but the results last longer.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.